Responsible for the processing of your personal data on our website is Birgkar GmbH. The data of Birgkar GmbH can be found in the imprint.

Data Protection

We take the protection of your personal data very seriously. We process your personal data in accordance with the legal data protection regulations and this privacy policy. The use of our website is generally possible without providing personal data. If personal data (e.g., name, address, or email addresses) is collected on our pages, this is done, as far as possible, always on a voluntary basis.

Processors, Recipients

We process your personal data with the support of processors who assist us in providing the services (e.g., web hosting, email newsletter services). These processors are strictly obliged to protect your personal data and may not process it for any other purpose than providing our services. Your personal data is only shared with economically typical service providers such as banks (in the case of transfers to you), tax advisors (if you appear in our accounting), shipping service providers (in the case of deliveries to you), etc.

Cookies

This website uses cookies. Cookies make websites more user-friendly and efficient for the visitor. A cookie is a small text file that is used to store information. When a website is visited, the website may place a cookie on the visitor’s computer. When the visitor revisits the website later, the website can read the data from the previously stored cookie and, for example, determine if the visitor has visited the website before and which areas of the website the visitor was particularly interested in.

Changing Cookie Settings

Our website processes the following cookies:

Essential Cookies, to ensure basic website functions.
CookieConsent: Used to store consent for the use of cookies. gaOptout, maOptout, fbOptout: Used to store opt-out preferences for Google Analytics, Facebook Pixel. Functional Cookies, to ensure website performance. Performance Cookies, to improve the user experience. Google Analytics (see there). Advertising Cookies, to manage advertising campaigns

Server Log File

This website processes the following personal data in a server log file for the purpose of monitoring the technical functionality and increasing the operational security of the web server, based on the legitimate interest of the controller (technical security measures):
Requested content
Time of server request
Browser type / browser version
Operating system used
Referrer URL
IP address
Hostname

Google Analytics

This website uses Google Analytics, a web analytics service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"), based on the legitimate interest of analyzing website usage. We have concluded a data processing agreement with Google.

When visiting our website, a connection to Google's servers is established through software, and data is transmitted to servers located, in part, in the USA. Google Analytics also uses cookies to store information about the website user and analyze the use of the website by the website users.

This website uses the "IP anonymization" feature. As a result, your IP address is shortened and anonymized by Google within the member states of the European Union or other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a server in the USA and shortened there.

According to Google, Google will use the collected data to evaluate the use of the website, compile reports on website activities, and provide additional services related to website usage and internet usage.

Google may transfer this information to third parties if required by law or if third parties process this data on behalf of Google. For detailed information on how Google Analytics handles user data, please refer to Google's privacy policy at https://www.google.com/intl/en/policies/privacy/ or https://support.google.com/analytics/answer/6004245?hl=en.

Your rights

You have the right to access, correct, delete, and restrict the processing of your personal data.

Where the legal basis for the processing of your personal data is your consent or a contract with you, you also have the right to data portability. You have the right to withdraw any consent previously given for the processing of your personal data. The legality of the processing of personal data until the withdrawal is not affected by the withdrawal. You have the right to object to the processing of your personal data for direct marketing purposes. In the event of such an objection, your personal data will no longer be processed for direct marketing purposes.

Furthermore, you have the right to lodge a complaint with the supervisory authority (Austrian Data Protection Authority, Wickenburggasse 8, 1080 Vienna, dsb@dsb.gv.at).

Cookie Purpose

additivemc_session_uuid

Stores a unique ID to group all page views within the current session

additivemc_session_information

Stores the entry URL and the referrer URL

additivemc_uuid

Used to recognize a visitor across multiple sessions

cc_cookie

Controls which cookies are loaded and which are not

Additive+ Landingpage - Online Marketing and Landingpages

In addition to our website, we operate optimized sales landing pages in the area of Online Hotel Marketing. To process your inquiry, booking, order, activation, registration, or any other submission of a form on such a landing page, as well as to store and retain your data, we use common cloud services and CRM systems, as well as software from ADDITIVE GmbH, 39011 Lana (BZ), Italy ("ADDITIVE"), our Hotel Marketing Agency. The appropriate level of data protection is derived from the data processing agreements concluded with the respective companies.

Our landing pages use features of the web analytics service Google Analytics by Google Inc. ("Google"). Google Analytics allows the analysis of website usage by users. The generated information about your user behavior is transmitted to and stored on the provider's server.

Your IP address is collected but immediately anonymized (e.g., by deleting the last 8 bits). As a result, only a rough localization is possible.

You can prevent the transfer of data related to your use of the online offer to Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link:

Google Analytics Opt-Out Plugin

ADDITIVE has access to the data collected via Google Analytics. These data are used solely for the analysis of the use of our websites and the evaluation of our marketing and sales activities.

Our websites and landing pages further use functions from ADDITIVE to capture cross-channel usage of our websites and marketing and sales activities, such as landing pages, newsletters, and social media presences. In this context, information about your visits and forms submitted on our websites is also transmitted to ADDITIVE to evaluate and optimize our marketing and sales activities.

The data processing is based on the legal provisions of Article 6(1)(f) (legitimate interest) of the GDPR.

Our legitimate interest in the sense of the GDPR is the improvement of our offerings and our online presence by analyzing the usage of our website and sales and marketing activities.

Additionally, our landing pages and website use remarketing functions from Google Inc. ("Google") and Meta Platforms Inc. ("Meta"). This involves transmitting to Meta and Google that you have visited our website. These functions are designed to present interest-based advertisements to visitors of the landing pages in Google's ad network or in the social networks Facebook and Instagram.

The data processing related to these remarketing functions is based on the legal provisions of Article 6(1)(a) (consent) of the GDPR.

You will be notified about the use of cookies for these remarketing functions via a banner when visiting our landing pages. By continuing to use the site or clicking the relevant button, you consent to their use. You can revoke this consent at any time by accessing the cookie information page on the respective landing page and declining the use of cookies in the banner.

Additive+ Marketing Automation - Direct marketing

To increase customer loyalty and promote services and additional services, we use Hotel Marketing Automation Software from ADDITIVE GmbH, 39011 Lana (BZ), Italy ("ADDITIVE") in the field of Marketing and Sales Automation for Hotels. The data we collect in connection with your inquiry, booking, order, activation, registration, or any other form submission on the website are analyzed and used to automatically provide you with offers for services and additional services via ADDITIVE+ MARKETING AUTOMATION. The appropriate level of data protection is derived from the data processing agreements.

You can object to the use of your data for this purpose at any time via the unsubscribe link in the respective message.

The data processing is based on the legal provisions of Article 6(1)(f) (legitimate interest) of the GDPR.

Our legitimate interest in the sense of the GDPR is to avoid disadvantages compared to our competitors, improve our brand recognition, and maximize our economic success by making the best use of the contacts we have gained.

Additive+ Vouchers

You can purchase vouchers through our website via an online voucher system. To process your purchase and store and retain your data, we use the same common cloud services, CRM systems, and software from ADDITIVE GmbH, 39011 Lana (BZ), Italy, as in the previous section. The legal data processing basis is Article 6(1)(b) (contract execution) and Article 6(1)(f) (legitimate interest) of the GDPR.

Additive+ Newsletter

You have the option to subscribe to our newsletter via our website. For this, we require your email address and your declaration that you agree to receive the <a href="https://www.additive.eu/hotelmarketing-software-automation/newsletter-marketing-hotel.html" target="_blank">Hotel Newsletter</a> via ADDITIVE GmbH, our provider for <a href="https://www.additive.eu/hotelmarketing-software-automation/newsletter-marketing-hotel.html" target="_blank">Email Marketing Hotel</a>.

To provide you with targeted information, we collect and process voluntarily provided data such as areas of interest, name, birthday, and region/country of origin using our <a href="https://www.additive.eu/hotelmarketing-software-automation/hotel-newsletter-software.html" target="_blank">Newsletter System</a>.

Once you have subscribed to the newsletter, we will send you a confirmation email with a link to confirm your subscription.

You can unsubscribe from the newsletter at any time using the unsubscribe link in the respective newsletter.

To process your subscription and deliver the newsletter to your email address, we use software from ADDITIVE OHG, 39011 Lana (BZ), Italy ("ADDITIVE"). Through these services and systems, your data may also be processed and stored outside the EU or the EEA. The appropriate level of data protection is derived from the data processing agreement concluded.

Giggle.tips - Expriences  & Events

On our website and other channels (emails, social media, guest information systems, etc.), we use the experience channel manager Giggle.tips. The provider of this service is Giggle GmbH, Jahnstraße 18, A-6020 Innsbruck, Austria ("Giggle"). Giggle enables users to request and book experiences and events online through our channels. When using Giggle, your IP address is transmitted to a server of Giggle upon accessing the service.

If you make an online booking or request an experience or event through Giggle via our channels, we process your email address, the booked experience or event, and your related data, including your first and last name, for the purpose of processing your request. In some cases, we also use your phone number to inform you about relevant information regarding the booked experience or event. The processing of your data is based on the fulfillment of the contract or the performance of pre-contractual obligations pursuant to Article 6(1)(b) of the GDPR. We store your data for the processing of your booking and, beyond that, in accordance with our legal retention obligations.

For more information on Giggle, please visit: https://hotel.giggle.tips/privacy
Created by DataReporter 2023

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